How Sweetgreen Became Millennial Cringe by Ellen Cushing
This is an unsurprising read about Sweetgreen. Yeah, the food is good but at the end of the day it's a $20 salad.
Many years ago, he was driving his then-10-year-old son and a friend home from baseball practice, and the friend was excitedly talking about eating Chipotle for dinner. The memory has, clearly, stuck with him: “Can I realistically imagine my son’s 10-year-old friend bragging about going to Sweetgreen?” He cannot. I can’t either.
W for Chipotle.